U.S. department store chain Macy's has rolled out vending machines for consumer electronics to 400 stores. After a two-year pilot of the machines, which offer products from brands including Apple, Sony, Belkin and Canon, Macy's has placed them in more than half of its stores. The machines are designed to improve on the online buying experience by giving consumers instant gratification. Products range from mobile accessories to iPods, digital cameras and camcorders, costing from US$14.99 to US$349.99 Described by Macy's as an "automated retail shop", the e-Spot machine displays products securely, as well as providing product information and comparisons via a touchscreen.
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